D.A. Electric Ltd. History and Values
Vision Statement
Our vision is to be southern Alberta’s first call for electrical construction and service—recognized for uncompromising safety, quality workmanship, dependable delivery, and a team that takes pride in doing the job right. We will build on our family-owned legacy by investing in our people, embracing practical innovation, and creating lasting value for our customers and the communities we serve.
Brand Values
Safety First
We plan every job, equip our people properly and hold ourselves accountable so everyone goes home safely.
Keep Our Word
We communicate honestly, honour our commitments and take responsibility for the work we deliver.
Quality Without Shortcuts
We use proven materials, skilled workmanship and attention to detail to build electrical systems that last.
People & Community
We invest in our people, build lasting relationships and support the Southern Alberta communities we call home.
Committed to Our Community
D.A. Electric has been part of Lethbridge since 1975. We support local youth sports teams, Green Shirt Day and initiatives honouring Logan Boulet's legacy, along with community organizations and events throughout Southern Alberta.
A Legacy of Local Involvement
Our commitment builds on the example set by founder Del Allen. His contributions included the 2009 High-Level Bridge centennial lighting project and the Del Allen Scholarship at the University of Lethbridge. His service was recognized with the Spirit of Lethbridge Award, a Key to the City and designation as Lethbridge Citizen of the Year.
Message From the President
At D.A. Electric, our reputation has been built one project and one relationship at a time. Since 1975, we have remained committed to working safely, delivering dependable service and providing quality electrical installations throughout Southern Alberta.
We invest in our people and provide the training, equipment and support required to do the job properly. We stand behind our work, honour our commitments and work hard to earn the trust of every customer we serve.
Thank you for considering D.A. Electric.
Doug Allen
President, D.A. Electric Ltd.