D.A. ELECTRIC LTD. HISTORY AND VALUES

D.A. Electric Ltd. was first incorporated on February 6th, 1976.

MISSION STATEMENT

D.A.Electric Ltd. strives to be the best and safest electrical contractor within the industry while providing outstanding customer service at an exceptional value in Southern Alberta and Lethbridge area.

We constantly continue to build strong customer relationships by listening to our customers’ and delivering services beyond their expectations.

VISION STATEMENT

D.A. Electric’s goal is to become Southern Alberta’s most respected electrical contractor. Respect will be measured by the satisfaction of our customers and our employees.

We will always strive for excellence by continuously improving our safety and quality workmanship to provide the ultimate service to our customers. Whether your project is large or small, we will prove to be the best every time.

We are a family run business based on traditional values, safety and the highest standard of service & electrical products to our valued Southern Alberta customers for over 47 years and growing.

We see a future where buildings are intelligently connected and environmentally proud. We see our company as part of the solution and are dedicated to our part in helping Southern Alberta environment as our corporate responsibility.

BRAND VALUES

HONOURING OUR WORD

We do what we say, we say what we do. We are fair and honest in all our dealings. Our integrity will continue to be the foundation of our success.

EMPATHY FOR OUR CUSTOMERS.

Our customer’s needs are at the centre of the solutions we build. It’s an approach that encourages collaboration to achieve innovative change.

ENTREPRENEURIAL DRIVE

We are committed to finding a better way by focusing on creating shared value for our customers, communities and shareholders. Contributing to the fabric of Southern Alberta and Lethbridge’s growing community in many ways.

LISTENING LEADERS

It is our duty to truly listen to our customers and intimately understand their changing world. With our many years of practical experience and knowledge, we engage in dialogue with our customers to co-create the future.

THE IMPORTANCE OF COMMUNITY RELATIONS

Through community support, the U of L Faculty of Management will establish the Del Allen Scholarship which will be awarded annually to a Faculty of Management student.

LETHBRIDGE HIGH-LEVEL C.P.R. BRIDGE LIGHTING

One of Del’s most visually spectacular contributions was the lighting of the High-Level Bridge in September 2009, marking the centennial of the completion of the structure. Del worked with CP Rail to obtain approval for the project. He also brought excitement and festivity to the city at Christmas time of that year, working once again with the CPR to bring the illuminated “Christmas Train” for a stop on the High-Level Bridge. Del and D.A. Electric most fittingly won the Spirit of Lethbridge Award in that same year.

In recognition of Del’s many contributions to the people and community of Lethbridge, he was given a key to the city and was designated Citizen of the Year.

MESSAGE FROM THE PRESIDENT AND CEO:

D.A. Electric Ltd. is dedicated to providing any equipment or materials required to provide a safe working environment for our employees which we believe provides a safe environment for our valued clients. The company is also dedicated to providing quality installation with a quality product backed by 24-hour full service by qualified professionals, tradesman and administration.

Thank you for your consideration,

Doug Allen
President – D.A. Electric Ltd
403-328-4849
[email protected]
Lethbridge, Alberta, Canada

WHERE QUALITY AND SERVICE ARE STILL #1

24 Hour Service: 403-328-4849